Building an online business does not always require a huge audience or a large investment. Vardan and Suhani started as content creators and later turned a homemade hair oil recipe into their own brand, Deep Suhani.
According to their interview, they crossed ₹1 crore in revenue within three months of launching the product, while their total e-commerce orders eventually reached more than 20,000 per month.
Who Are Vardan and Suhani?
Vardan and Suhani are a content-creator couple and the founders of Deep Suhani, a hair-care brand.
They started creating content after their love marriage in 2023. Their content mainly consisted of mini-vlogs showing their daily lifestyle.
Their YouTube channels include Suhani Vardan Vlogs and Deep Suhani.
How Did Their Hair Oil Business Start?
The idea started with something Suhani was already doing at home.
She had been using homemade hair oil for a long time. She belongs to Odisha, where homemade coconut oil is commonly prepared at home.
One day, they uploaded a YouTube Short showing Suhani’s hair oil recipe.
The video received around 5–6 lakh views within two to three hours.
Many viewers started asking:
Can you provide this hair oil to us?
That response gave them the idea to turn their homemade recipe into a proper product.
How Did They Choose the Brand Name?
The brand was named Deep Suhani.
“Deep” is the name of Vardan’s mother, while “Suhani” is his wife’s name.
Instead of choosing a random business name, they connected the brand with their family.
How Did They Develop the Hair Oil Formula?
Before launching the product, Vardan and Suhani researched the ingredients and formulation.
They visited places such as Rishikesh and Mussoorie and spoke with experienced traditional herbal sellers.
One shopkeeper in Mussoorie, whose family had reportedly been running the business for around 150 years, explained that simply adding many herbs is not enough.
According to Vardan and Suhani, the important factor is using the right quantity of each ingredient.
They therefore developed their formula around the idea of using ingredients in the required quantities.
Also Read: How to Make Money from Your Own Website: 7 Easy Ways to Earn Online
How Much Money Did They Invest Initially?
They started the business with around ₹35,000.
This initial amount was used for things such as:
- GST-related work
- Trademark application
- Ingredients
- Plastic bottles
- Initial product setup
They said the initial ingredient cost was around ₹5,000–₹6,000.
How Did They Get Their First Orders?
Their first sales came directly from their existing audience.
They created their website using Shopify, reportedly building it themselves after watching YouTube tutorials. They said it took around two to three days to build the website.
Shopify India – Start an Online Store
They uploaded a video around 9 PM announcing that their hair oil had launched on their website.
Within two to three hours, orders started coming in.
Their initial sale was around ₹400.
Later that night, by around 2:30 AM, they said their total sales had reached approximately ₹1 lakh.
How Many Bottles Did They Have at Launch?
They initially brought only around 100 bottles.
However, while creating the product listing, Vardan had entered a quantity of around 1,000.
The actual stock they had prepared was only around 100 bottles.
How Did They Handle Shipping?
For shipping, they use Shiprocket.
Shiprocket provides shipping and order-fulfillment tools for online sellers and supports integrations with e-commerce stores.
They said occasional returns happen when customers are unavailable to receive their orders.
What Products Does Deep Suhani Sell?
At the time of the interview, their product range included:
- Hair Oil
- Shampoo
- Hair Spray
- Neem Aloe Gel
They said the formulations for their products were developed by them after research and testing.
How Much Profit Do They Make?
For their hair oil, which was being sold for around ₹295, they stated that their overall margin was approximately 40–50%.
They also discussed marketplace commissions and said that their experience with commissions depends on the platform and product.
These figures are based on statements made during the interview.
How Much Did They Earn From YouTube?
According to the interview, their YouTube advertising income was relatively small compared with their product and affiliate income.
They said around ₹40,000–₹50,000 could come from affiliate and other YouTube-related income, while advertising revenue itself was comparatively lower.
₹2 Lakh Commission in the First Month
One important source of income came from product tagging and affiliate sales.
They said their first-month affiliate commission was around ₹2 lakh.
This shows how an existing content audience can be used not only for views but also to generate product-related income.
How Did They Reach ₹1 Crore Revenue?
At the time of the interview, they said they had reached more than ₹1 crore in revenue within three months.
They had around 30,000 subscribers on one of their channels, while another channel had around 3 lakh subscribers.
Their e-commerce orders across platforms were reported at more than 20,000 per month.
How Much Do They Sell Every Day?
The couple said they receive more than 900 orders per day.
Despite this volume, they were still handling manufacturing and packaging with a very small team.
How Big Is Their Team?
At the time of the interview, the manufacturing and packaging work involved two people, along with family members including Vardan’s younger brother.
So, according to their statement, around three people were handling the core work.
Also Read: How Nitesh Built a ₹3 Crore Digital Product Business From a Laptop
How Do They Make the Hair Oil?
The couple says they use whole herbs rather than powdered herbs.
Their process includes:
- Fresh herbs
- Coconut oil
- Multiple herbal ingredients
- Cooking the mixture for around four to five hours
- Checking the product’s pH level
They also said the product had undergone laboratory testing.
Where Do They Source the Ingredients?
They purchase their herbs from a wholesaler in their city who deals in herbal ingredients.
They continue to manufacture and pack the product themselves.
How Did They Grow Through Content?
Content has been one of the biggest parts of their business journey.
Before launching the product, they were already creating mini-vlogs.
After launching the brand, they started showing the product-making and packaging process as part of their content.
Their videos are generally not heavily scripted.
They usually record their daily activities and add a voice-over later in the evening.
For example, if they manufacture hair oil or pack orders during the day, they can turn that activity into content.
YouTube vs Instagram: Which Works Better?
According to the couple, YouTube currently works better for them.
They are also active on Instagram, where they had around 10,000 followers at the time of the interview.
They said they generally upload around one piece of content per day, although they sometimes skip a day because of their business workload.
How Much Do They Sell Through Flipkart?
They said Flipkart was currently their biggest source of sales.
They also listed their products on other marketplaces, including Meesho.
According to their statement, much of their current Flipkart sales were organic, helped by product ratings and marketplace visibility.
Their reported product rating was around 4.2.
Do They Run Paid Ads?
At the time of the interview, they said they had not spent their own money on advertising.
They mentioned receiving around ₹1,000 worth of advertising support per month.
They said they could consider running paid advertising later through platforms such as Facebook and Instagram.
How Did They Deal With Fake Sellers?
As their brand started growing, they discovered that other sellers were listing products using their brand name.
According to the interview, one seller had listed a similar product at a lower price.
This created a marketplace mapping issue where orders could potentially go to another seller.
They contacted their Flipkart manager, who helped manage the issue.
How Can Customers Identify the Original Product?
They advise customers to check the “Sold By” section on the product page.
According to them, customers should make sure that the seller name shown there is Deep Suhani before ordering.
Why Is Trademark Registration Important to Them?
The couple said they had applied for trademark registration.
They also said their CA informed them that multiple applications had subsequently been made using similar names.
At the time of the interview, they were waiting for their trademark registration to be completed.
What About Product Testing and Licensing?
The couple discussed the need for regulatory and testing requirements for their products.
They said they had conducted laboratory testing and checked the pH level of their hair oil.
They also mentioned an AYUSH licence in relation to Ayurvedic manufacturing.
These are statements from the interview; actual licensing and compliance requirements can depend on the product, formulation, manufacturing setup and applicable regulations.
How Long Is the Hair Oil Shelf Life?
They stated that they mention a six-month shelf life on their product, although they also discussed the possibility of the oil lasting longer.
The article does not independently verify this shelf-life claim.
Also Read: From Bank Job to ₹33 Lakh Sales: How Shivam Built His Meesho Business
What Feedback Are Customers Giving?
According to the couple, customers send positive feedback through Flipkart and Instagram.
They said some customers reported improvements such as reduced hair fall and hair growth.
They also mentioned customers reporting darker-looking hair.
These are customer feedback claims reported in the interview, not independently verified medical or cosmetic results.
How Many Repeat Customers Do They Have?
One of the most notable figures from the interview is their reported repeat-order rate.
They said approximately 60% of their orders are repeat orders.
Some customers reportedly buy their hair oil and later purchase their shampoo and other products.
How Did They Move From Home to a Warehouse?
Initially, they manufactured and packed everything at home.
As orders increased, they ran out of space and moved to a warehouse.
They were also planning to expand the team as the order volume increased.
How Long Did It Take to Cross ₹1 Crore?
According to their interview, they reached more than ₹1 crore in revenue within about five months of starting the product, while another part of the interview describes crossing ₹1 crore in three months.
Because the transcript contains both figures, this article preserves both rather than choosing one without additional verification.
What Is Their Business Strategy?
Their journey can be summarized in a simple sequence:
Build an Audience
They first built an audience through daily-life and mini-vlog content.
Identify a Customer Need
Their viewers asked them to provide the homemade hair oil they were already using.
Create a Product
They researched the formulation and converted the homemade recipe into a branded product.
Use Existing Content
They announced the launch through their YouTube audience.
Sell Through Marketplaces
They listed their products on platforms such as Flipkart and Meesho.
Build Trust Through Transparency
They regularly show manufacturing, packaging and business activities through their content.
What Can Content Creators Learn From Their Journey?
Vardan and Suhani’s story is an example of turning an existing audience into a product business.
Instead of launching a completely unrelated product, they used something already connected to their lifestyle and content.
Their approach was:
Audience → Customer Problem → Product → Content → Marketplace Sales → Repeat Customers
What Are Their Future Plans?
The couple wants to launch more products and expand the Deep Suhani brand.
They are also considering registering the company as a private limited company.
They discussed the possibility of eventually appearing on Shark Tank, although they had not decided on a specific valuation or investment requirement.
Final Thoughts
Vardan and Suhani started as content creators making mini-vlogs and eventually turned a homemade hair oil recipe into a growing e-commerce brand.
Their reported journey includes ₹35,000 initial investment, more than ₹1 crore in revenue, 900+ daily orders, 20,000+ monthly e-commerce orders and around 60% repeat orders according to statements made in the interview.
The biggest lesson from their story is that content can do more than generate advertising revenue. An audience can also help a creator test an idea, find potential customers and launch a product.
For someone researching how to start a hair oil business in India, their journey provides one example of how content creation and e-commerce can be combined.