Introduction: Is Blogging Really Dead in 2026?
Many people believe that blogging is dead, especially for beginners. However, Amardeep, the blogger behind Aaj Ka News, continues to operate a blogging business with an office setup, writers, and a team of employees.
In this interview, recorded on September 1, 2025, the host visits Amardeep to understand how he is continuing to work in the blogging industry despite Google updates and increasing competition.
Amardeep started blogging in October 2020 after preparing for the UPSC examinations for several years. Today, he says he has built a complete business ecosystem around blogging, with a team of 16 people working in different areas.
The interview discusses whether blogging is still worth pursuing, how established bloggers are dealing with Google updates, the role of expired domains and branding, how traffic is generated, and what beginners should understand before entering the industry.
Is Blogging Dead for Beginners in 2026?
Amardeep explains that blogging has become extremely difficult for new bloggers. He does not call it completely dead, but he believes that blogging is almost dead for beginners who are starting from scratch.
According to him, blogging is a learning process. A person needs to keep learning, remain updated, understand the business, and improve their skills. Over time, they can learn the small details required to build a complete ecosystem.
He makes a distinction between beginners and professional bloggers. In his view, beginners are struggling, while experienced bloggers who have adapted to the changing environment are still operating successfully.
The host also explains that a new blogger might begin receiving traffic after publishing content, only to be affected by a Google update. Even websites that publish content honestly and do not deliberately use spam techniques can experience major traffic losses.
Some bloggers become frustrated after repeatedly experiencing these changes and eventually leave the industry. The host mentions that even some people who used to teach blogging on YouTube have stopped blogging themselves.
This raises an important question: if blogging has become so difficult, how are established bloggers continuing to operate?
Why Google Updates Have Made Blogging More Difficult
Amardeep says that Google is continuously changing its algorithms, particularly as artificial intelligence becomes more common.
He refers to a large website called Sarkari Results and discusses its reported deindexing from Google. During the conversation, the participants mention different traffic figures for the website, including 20–25 million and 100 million. These figures are part of the conversation and are not independently verified in the interview.
His broader point is that even a large website can face serious problems when Google’s systems change.
Amardeep believes that bloggers should not depend entirely on one domain because a single update can affect a website’s visibility. He says that his own approach has been to establish a news brand rather than depend only on publishing articles and waiting for Google traffic.
He also argues that established news organisations continue to operate because they have built their brands and accumulated backlinks and authority over time.
The host agrees that well-known news organisations remain active despite the challenges faced by smaller websites.
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Branding: One of the Most Important Parts of Blogging
Amardeep says he started Aaj Ka News after taking inspiration from the host. He wanted to develop his website into a recognisable brand rather than operate it as just another blog.
He mentions established news organisations such as Aaj Tak, ABP News, The Times of India, and the New York Post. In his view, these organisations have built recognition, backlinks, and authority over time.
He believes that branding is one of the key ways to build a more sustainable blogging business.
According to Amardeep, there are two broad approaches for people who want to continue in the current environment:
- Become a professional blogger who understands the business in depth.
- Build a recognisable brand instead of relying only on individual articles.
He says that his own company is being developed as a media business. His objective is not simply to publish content but to build a brand that can continue operating as the industry changes.
Amardeep also explains that he does not reveal every detail of his methods. He acknowledges that the host’s channel is known for transparency, but says that professional bloggers may choose to keep some of their strategies private.
Amardeep Shows His Google AdSense Reports
During the interview, the host asks Amardeep to show his AdSense reports because viewers want to understand how he is continuing to earn money from blogging.
Amardeep agrees to show an account, explaining that he will display one of his smaller accounts rather than his main brand’s account.
The host discusses the figures shown on the screen. The conversation includes a payment figure of $14,516, references to approximately $3,000 in the previous month, around $17.2K over the last seven days, and approximately $3.4K for the current month. The participants also refresh the dashboard and discuss changing figures displayed during the recording.
These figures are mentioned as part of the interview’s screen-share discussion. They should not be treated as independently audited earnings or as a guarantee of what another blogger can earn.
The host also asks about a reported RPM of approximately $200, which becomes one of the most surprising parts of the conversation.
How Does Amardeep Explain the High RPM?
Amardeep says that the dashboard figures may involve more than one factor. He suggests that the age of an AdSense account, the topics covered by the website, and the keywords attracting visitors may influence the results he is seeing.
He mentions that his AdSense account is approximately four years old. He also says that an advertising company he spoke with was surprised by the figures when viewing the dashboard.
Amardeep explains that he considered a partnership with the company but ultimately did not proceed because he was concerned about the possibility of being treated unfairly, based on previous experiences.
The conversation also acknowledges that some of the unusual dashboard figures could involve a reporting glitch. The participants specifically discuss the displayed RPM and an unusually high CTR, and they do not establish that every displayed metric represents a normal or repeatable result.
The figures should therefore be understood in the context of this particular interview rather than as typical AdSense performance.
Which Niches Does Amardeep Target?
Amardeep says that he focuses on three main areas identified through Google Trends:
- Entertainment
- Sports
- Celebrity-related sports content
He explains that he looks for topics that are attracting attention and uses them to guide his content strategy.
The host asks which niche is responsible for the traffic shown in the dashboard. Amardeep identifies entertainment, sports, and celebrity-related sports as the main areas his team has focused on.
He also points out that the account receives traffic from outside India, including the United States. The interview highlights US traffic while discussing the dashboard’s reported revenue and RPM.
However, the conversation does not establish that every website targeting these topics or attracting US visitors will achieve the same results.
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How Amardeep Uses Expired Domains
Expired domains are another major topic in the interview.
Amardeep explains that he began by working with web stories and then tried to identify patterns in how Google was operating. He says he noticed that large news organisations continued to perform despite changes affecting other websites.
This led him to focus more on news and to experiment with an expired domain.
He refers to the books DotCom Secrets and Traffic Secrets while explaining his understanding of domain authority and backlinks. In his view, an expired domain may already have backlinks and some existing authority, which he believes can be useful when building a website.
Amardeep compares this approach with established news organisations that have accumulated recognition and backlinks over many years.
He says that he has used expired domains as part of his own strategy. The interview also makes clear that these domains can involve different levels of investment, depending on the domain being purchased.
This is Amardeep’s explanation of his approach, rather than a guarantee that an expired domain will rank or perform well. Anyone considering one should examine its previous use, backlink profile, and history before making a purchase.
Why Google Trends Is Important to His Content Strategy
Amardeep repeatedly emphasises the importance of trends. He describes the principle as: “Trend is your friend.”
He explains that certain people and topics repeatedly attract public attention. He gives examples such as Elon Musk, Donald Trump, and Narendra Modi.
According to him, his team prepares plans or blueprints around topics and people that regularly attract interest. When a relevant event or story appears, they can use those plans to respond to it.
He says that his team does not simply publish an article and wait for visitors. Instead, it also tries to reach people who have already shown interest in related topics.
Google Trends can be explored through the official Google Trends website.
Push Notifications and External Traffic Sources
Amardeep says that push notifications are an important part of the traffic system he has developed.
His team builds a subscriber base around topics that attract continuing interest. When a related story appears, the team can send a push notification to subscribers, encouraging them to visit the article.
He explains that the team uses this approach for subjects that repeatedly become popular.
In his view, existing visitors can help bring initial attention to new content. He believes that when a topic begins receiving engagement, it may also gain visibility among additional users.
The host draws a broader lesson from this explanation: bloggers should consider developing traffic sources outside Google rather than relying entirely on search traffic.
These sources might include a social media following, a Telegram community, or another audience that can be directed to published content.
Amardeep agrees that external traffic and branding are important parts of the approach he is describing.
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How to Start a Blog Targeting the US Audience
The host discusses a tutorial he has already created about starting a blog targeting the United States using an expired domain.
In the interview, the host explains that someone following this approach would need to obtain an expired domain and then arrange website hosting.
He recommends Hostinger and discusses its Premium and Business plans. He says that the Business plan offers additional resources and storage, while the Premium plan may be an option for someone with a tighter budget.
The conversation also covers choosing between 12-month, 24-month, and 48-month hosting plans. The host gives prices and coupon-related examples that were displayed during the recording, but those prices are time-specific and may no longer apply.
He recommends avoiding a one-month plan because he considers it more expensive over time. He also describes how the price shown during checkout changed when a coupon code was entered.
The host says that his affiliate link and coupon information would be provided in the video description. He also refers viewers to a separate tutorial explaining the website setup process.
These recommendations reflect the host’s statements during the interview. Hosting prices, discounts, available plans, and features should be checked directly with the provider before purchasing.
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Why Beginners May Need to Invest in Blogging
The host asks how beginners should approach blogging when the process now appears to require more resources and preparation.
Amardeep says that blogging used to be possible with very little investment, but he does not believe that the same zero-investment approach is practical for everyone today.
He explains that expired domains can vary considerably in price. He mentions that he may purchase a domain costing ₹500 or as much as ₹1 lakh, while a beginner might consider a lower-priced option.
His main point is that people should understand the costs and requirements before entering the industry.
The interview does not provide a verified budget that every beginner needs. The actual cost would depend on the domain, hosting, content production, and other resources involved.
Amardeep’s advice is to enter the industry with preparation, continue learning, and understand that the business has become more demanding.
How Amardeep Built a Blogging Team of 16 People
Amardeep says that he has developed his blogging operation as a startup rather than treating it as an individual activity.
Although the host initially sees seven or eight people in the office, Amardeep explains that the total team consists of 16 people.
He says that he has divided responsibilities among different people so that each person can focus on a specific area.
The team includes people working on:
- Push notifications
- Keyword research
- Domain-related work
- Content production
- Different keyword categories and areas of content
According to Amardeep, this division of responsibilities allows each team member to develop expertise in a particular field.
Instead of having everyone perform the same tasks, he has created a working system in which different people contribute to different parts of the business.
Why He Trains Non-Technical People
When asked how he trains his team, Amardeep says that he believes in turning non-technical people into technical workers.
He refers to Vallum Maney, whom he identifies as a founder of Thyrocare, while explaining an idea he learned: recruiting people and training them can help build long-term working relationships.
Amardeep believes that people who receive training and develop new skills may feel more connected to the organisation that helped them learn.
He also says that his team’s strength is a major reason behind his progress. Although he leads the business, he credits his partners and employees for supporting the operation.
The host praises his leadership approach and says that the way he develops his team provides a useful lesson for people who want to build their own teams.
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How He Motivates His Employees
Amardeep explains that he tries to empower employees in two ways.
First, he provides technical skills to people who may not have had those skills when they joined. He believes that gaining technical knowledge can increase their confidence.
Second, he says that he uses bonuses and financial incentives to motivate his team when the business generates revenue.
During the interview, he describes salaries ranging from ₹10,000 to ₹1 lakh and mentions an employee who received a bonus of up to ₹1 lakh despite having a salary of ₹8,000.
These are examples shared by Amardeep during the conversation, not a standard compensation structure or a promise that similar payments will be available in other businesses.
His explanation is that employee development and financial motivation help people remain connected to the organisation.
How Amardeep’s UPSC Preparation Helped Him in Blogging
Amardeep began blogging in October 2020 after spending years preparing for the UPSC examinations. He says he made nine attempts.
He also completed a BTech engineering degree before focusing on the examinations. During the COVID-19 period, he was confined to his room and began thinking about what he should do next.
He says that watching the host’s videos helped him discover blogging as a possible direction.
According to Amardeep, his engineering education had given him technical skills that later became useful for managing a website. He believes that without this technical background, he might have found the work more difficult.
He also says that preparing for the UPSC examinations helped him develop a broad understanding of current affairs and events around the world.
He viewed this knowledge as useful for running a news website because he already had an interest in understanding what was happening internationally.
Amardeep explains that he connected the different experiences from his life: his engineering education, his years of exam preparation, the knowledge he gained from current affairs, and the technical skills required to build a website.
He believes that all these experiences contributed to his current work.
The Importance of Honesty and Belief
During the discussion, Amardeep reflects on honesty and how people interpret the actions of others.
He says that honest people may tend to see honesty in others, while dishonest people may assume that others are also dishonest.
He relates this idea to the host’s approach to transparency. Amardeep explains that he watched the host’s videos and developed trust because he believed the host was showing evidence rather than simply making claims.
He says that when people see something and believe it is possible, their belief can become stronger. Conversely, he believes that constantly spreading negativity can weaken a person’s own belief system.
His point is that people should not dismiss every opportunity before trying to understand it. They should evaluate what they learn, begin working, and allow experience to teach them what needs to change.
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Is There Still a Future for Blogging?
When asked about the future of blogging, Amardeep says that he does not consider himself to be in a crisis.
He believes that people can continue operating if they keep learning, updating their knowledge, and improving their skills.
He argues that Google is unlikely to disappear simply because its products and features may change. He points out that Google itself must continue adapting to remain competitive.
Amardeep’s view is that website owners must also adapt rather than expect the same methods to work forever.
He says that some businesses may fail when the market changes, but that does not necessarily mean the entire industry will disappear.
His advice is to return to the fundamentals, learn what is changing, and develop the skills needed to continue working.
The host adds that a more complete approach may be needed today. In his view, a person who manages a blog alongside YouTube, Instagram, Twitter, LinkedIn, and other social media channels may have more ways to build recognition and reach an audience.
He also agrees that blogging now requires more preparation and potentially more investment than it did several years earlier.
For broader guidance on website visibility, readers can consult Google Search Essentials, which explains Google’s technical requirements, spam policies, and key best practices.
Amardeep’s Final Advice to Beginners
At the end of the interview, Amardeep shares two main pieces of advice.
1. Build Belief in the Work You Choose
Amardeep says that the first step in doing any work is to develop belief in it.
He acknowledges that people who watch the interview may respond differently. Some may leave negative comments, while others may respond positively.
He gives an example of a video watched by 100,000 people. Out of that audience, he believes that one or two people may have a belief system that connects with the mindset of the successful person they are watching.
His message is that people should strengthen their belief in what they want to do and learn from the experiences of others.
2. Create a Plan Before You Begin
His second piece of advice is to create a clear outline before starting a project.
He suggests writing down the important points, connecting them, and identifying the steps required to reach the intended goal.
He gives the example of travelling from one place to Varanasi. To make the journey, a person needs to understand the steps required to get there. He says that the same principle applies to work and business.
Amardeep explains that he used to write notes in a physical diary when he watched the host’s videos. He now uses a digital diary or notepad, but he continues the habit of writing down important points.
He says that writing five points may help someone recognise the additional points they need to consider. The purpose is to organise their thinking and understand what is required to move from the starting point to the desired destination.
He encourages people to keep their notes focused and practical so they can understand the steps needed to complete their work.
He concludes by saying that people can achieve more than those who came before them. His message is that the world has produced many capable people, and future generations can also go further.
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Conclusion: Blogging Has Changed, but Learning Still Matters
The interview presents Amardeep’s experience of running a blogging business during a period of significant change.
He believes that blogging has become much more difficult for beginners, particularly those who rely only on publishing content and waiting for Google traffic. He also says that experienced bloggers who adapt their methods and build stronger businesses can continue operating.
His approach includes branding, expired domains, trending topics, push notifications, external traffic, specialised team roles, and continuous learning. He also credits his engineering education and UPSC preparation with helping him develop skills that later became useful in blogging.
However, the figures and strategies discussed in the interview reflect the speaker’s own experience and claims. They do not establish that every blogger will achieve similar results, and the interview does not guarantee that any particular method will work for another website.
The host closes by encouraging viewers to prepare carefully, understand the fundamentals, and keep improving as the industry changes. He also invites viewers to leave questions in the comments and says that Amardeep may return for another discussion.
The final message from Amardeep is straightforward: believe in the work you choose, write down your plans, understand the steps required, and keep learning as you move forward.