How Influencer Marketing Agencies Work: Campaigns, Pricing, CPV, Fake Followers and Brand ROI

How Influencer Marketing Agencies Work: Campaigns, Pricing, CPV, Fake Followers and Brand ROI

If we talk about an agency’s revenue, the overall business has been growing rapidly. Last year, the agency partnered with 25,000 influencers and ran 432 campaigns. The goal is to complete the ₹100 crore mark. But one of the biggest questions in influencer marketing is simple: if an influencer has 1 lakh Instagram followers, how … Read more

How Esha Built Repeat Good From a College Idea to a ₹25 Crore Food Brand

How Esha Built Repeat Good From a College Idea to a ₹25 Crore Food Brand

Esha Javar, the founder of Repeat Good, started her entrepreneurial journey as a 19-year-old B.Tech student. At that time, she had no experience in product development, manufacturing, company registration or business paperwork. Today, Repeat Good has a valuation of ₹25 crore and monthly sales of around ₹25–30 lakh. Her journey started with a personal problem, … Read more

How Vidhi Built Ishara From Scratch and Reached 9,000+ Monthly Orders

How Vidhi Built Ishara From Scratch and Reached 9,000+ Monthly Orders

How Did Ishara Reach Honey Singh, Bigg Boss and Kareena Kapoor? Honey Singh, Bigg Boss, Kareena Kapoor—these people have already been reached by Ishara. How did this happen? What Does Vidhi Do? I run Ishara. Ishara is a fashion accessories brand for modern consumers who want different, designer-style accessories at affordable prices. I started Ishara … Read more

From YouTube Content to ₹1 Crore in 3 Months: How Vardan & Suhani Built a Hair Oil Brand

From YouTube Content to ₹1 Crore in 3 Months: How Vardan & Suhani Built a Hair Oil Brand

Building an online business does not always require a huge audience or a large investment. Vardan and Suhani started as content creators and later turned a homemade hair oil recipe into their own brand, Deep Suhani. According to their interview, they crossed ₹1 crore in revenue within three months of launching the product, while their … Read more

From Job to ₹5 Lakh/Month: How Shruti Built a Candle Packaging Business

From Job to ₹5 Lakh/Month: How Shruti Built a Candle Packaging Business

Starting a business after leaving a stable corporate job can be difficult, but Shruti’s journey shows how one small idea can turn into a growing business. Today, her candle packaging business generates around ₹3–5 lakh in monthly sales, with a reported 35–40% profit margin after considering costs. Why Did Shruti Leave Her Corporate Job? Shruti … Read more