Starting an Amazon business with limited money sounds difficult, but Dhaval’s journey with Glogsy shows how product sourcing, learning e-commerce and building a strong brand can create a large online business.
According to the interview, Dhaval started Glogsy in 2019 with just ₹500 and eventually closed a year with ₹28 crore in revenue.
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How Did Glogsy Start?
Dhaval started Glogsy in 2019 after identifying an opportunity in bathroom accessories.
The idea came when he visited a hardware shop and saw bathroom products being sold at high prices. He later met manufacturers in Rajkot and discovered that similar products were available at much lower prices directly from manufacturers.
He then decided to sell the products directly to customers through e-commerce marketplaces.
Glogsy started selling through Amazon and Flipkart and later added its own website.
According to the interview:
- Amazon contributes around 50% of sales.
- The website contributes around 5–7%.
- Flipkart is another major marketplace.
- Meesho was not being used by the brand at the time of the interview.
Also Read: How a 21-Year-Old Built a Digital Marketing Agency and Earns ₹7–8 Lakh Per Month
Starting With Just ₹500
Dhaval says he had very little money available for investment.
Instead of purchasing inventory, he spoke with a friend who agreed to provide products whenever an order came in.
The first order came after around three months.
Initially, Dhaval did not know much about Amazon or Flipkart. He thought that simply listing a product would automatically bring orders.
After receiving the first order, he started learning more about marketplace selling.
He learned through YouTube, agencies and later AI tools such as ChatGPT and Claude.
From ₹500 to ₹28 Crore Revenue
According to Dhaval, Glogsy eventually reached ₹28 crore in annual revenue.
Amazon contributes around 50% of the business, while the remaining sales come from platforms such as Flipkart and the company’s website.
The business started with bathroom accessories and later expanded into other categories such as cotton accessories, main-door handles and sanitaryware.
Why Did Glogsy Start Manufacturing?
Initially, Glogsy sourced products from manufacturers.
However, two major problems appeared:
- Products were not always dispatched on time.
- Maintaining consistent quality was difficult.
Around two years before the interview, Glogsy started its own manufacturing unit.
According to Dhaval, the main reasons were better quality control and timely dispatch rather than simply increasing profit.
How Much Did Glogsy Sell in the First Year?
Dhaval says the first-year Amazon sales were around ₹2 crore.
During the early period, the company added several product categories and developed its product portfolio.
He also explained that competition was lower at that time compared with 2026.
Also Read: From Bank Job to ₹33 Lakh Sales: How Shivam Built His Meesho Business
How Much Does Amazon Charge?
Dhaval explained an example using a ₹1,000 product.
According to his calculation, approximately:
- 25–27% — Amazon-related fees and charges
- Around 12% — Advertising cost
- Around 2–3% — Warehouse maintenance
- Around 7–9% — Transportation to Amazon warehouses
- Product cost — Additional expense
- Final profit — Around 5–6% in the example
These percentages are figures shared by Dhaval in the interview and should not be treated as universal Amazon fees.
Amazon’s current seller documentation explains that actual seller costs can include referral fees, closing fees, shipping/weight-handling fees and other applicable charges, depending on the product, category and fulfilment method.
External Resource: Check Amazon India’s current seller fees and pricing
What Profit Margin Should a New Seller Target?
When asked about pricing a ₹100 product, Dhaval suggested that a new seller should consider targeting around 15–20% net profit initially.
The reason is that advertising costs, returns and other expenses can be higher when starting.
Instead of looking only at the selling price, sellers need to calculate the complete cost of the business.
How to Find Products to Sell on Amazon?
According to Dhaval, beginners should first look at their local area.
They can research:
- What products are manufactured locally?
- Which products are available from local manufacturers?
- What products are already selling online?
- How much competition exists?
- What are the selling prices?
- Can the product be sourced at a reasonable cost?
He believes local sourcing can make starting easier because products are easier to obtain and stock.
Amazon’s beginner seller guide also explains different fulfilment methods and the types of fees sellers need to consider before calculating profitability.
Also Read: How Nitesh Built a ₹3 Crore Digital Product Business From a Laptop
Use Amazon Best Sellers for Product Research
Dhaval suggests checking the Best Sellers section on Amazon.
A beginner can check different categories and compare them with local manufacturing opportunities.
The idea is to find products where there is demand but the competition is manageable.
How to Find Amazon Keywords?
After finding a product, the next step is keyword research.
Dhaval discussed using Helium 10 to research keywords and competitors.
The process described in the interview is:
- Find competing products.
- Research their keywords.
- Identify relevant search terms.
- Select important keywords.
- Add major keywords to the product title.
- Use relevant keywords in bullet points and description.
- Add other relevant search terms to the listing backend.
How Much Does Glogsy Spend on Amazon Ads?
According to Dhaval, Glogsy spends around ₹17–18 lakh per month on Amazon advertising.
He said this generates approximately ₹1.5–1.6 crore in monthly sales.
The company also uses Meta platforms such as Facebook and Instagram and works with influencers.
The interview mentions an influencer marketing budget of around ₹40,000 per month.
How Many Products Does Glogsy Sell?
According to Dhaval, Glogsy has around 400–500 products across its marketplaces.
The company has a team of approximately 35–40 people, with around 25–27 people working in the warehouse.
Why Are Product Photos Important?
Product photography is an important part of an Amazon listing because customers cannot physically inspect the product before purchasing.
Dhaval says Glogsy uses 3D product images and spends around ₹700–₹800 per image.
The focus is to make the product look attractive and as close as possible to the actual product.
Does Glogsy Use Fake Reviews?
Dhaval said that agencies had approached the company offering fake reviews and ratings.
However, he said Glogsy does not use fake reviews.
Instead, the company uses genuine customer feedback to improve products and packaging.
According to the interview, this helped the company identify product and packaging problems and reduce returns.
The reported customer return rate was around 5–6%, while the interview also mentions an overall return figure of around 4–5%.
Dhaval’s Education and Early Career
Dhaval studied up to Class 10.
He said financial conditions were one reason he did not continue his education.
He completed Class 10 around 2010 and started a mobile shop in 2011.
He continued the mobile business until 2019 before moving into e-commerce full-time.
Also Read: How to Make Money from Your Own Website: 7 Easy Ways to Earn Online
What Was Dhaval’s Biggest Business Mistake?
Dhaval explained that one of his biggest mistakes was focusing on sales without properly calculating profit.
Around two years before the interview, he says the business had sales of approximately ₹20–22 crore, but he did not know exactly how much profit the company was making.
He described the situation as mainly rotating money rather than clearly understanding the final profit.
Now, the company checks its financial data regularly after returns and payments are settled.
His advice is simple: sales are not enough; calculate the actual profit.
How Much Capital Does a New Amazon Seller Need?
According to Dhaval, in 2026 he believes a new seller should have around ₹10 lakh of capital available.
He explained that e-commerce can require money for:
- Inventory
- Advertising
- Staff
- Operations
- Returns
- Product testing
- Other business expenses
This ₹10 lakh figure is Dhaval’s opinion from the interview, not a universal requirement for every Amazon seller.
Should You Build Your Own Brand?
Dhaval strongly focuses on building Glogsy as its own brand.
He says the company received bulk-selling offers but rejected them because it wanted to control its own brand pricing.
For Glogsy, the objective is to build long-term brand value instead of simply selling products in bulk to another retailer.
Why Does Glogsy Sell Some Products at Low Profit?
Dhaval explained that not every product in an e-commerce portfolio necessarily generates the same profit.
Glogsy has around 500 products, and according to him, some products may even be sold at a loss.
The reason is to maintain sales and attract customers who may later purchase other products.
Instead of calculating profit on only one product, the company looks at the overall portfolio.
How Competitive Is E-commerce in 2026?
Dhaval agrees that competition has increased significantly.
According to him, a new seller may need around three to four years to establish a brand in the current market.
He also said there is no guarantee that a new seller will find a winning product quickly.
Amazon or Flipkart?
In the interview, Dhaval preferred Amazon because he believes it provides an environment where brands can be built around product quality and seller performance.
He also described Flipkart as more price-focused from his experience.
These are Dhaval’s personal views from the interview.
Advertising vs Organic Ranking
Dhaval believes both are important.
He explained that advertising can help generate orders while a product is building organic visibility.
His target is approximately:
- 60% organic orders
- 40% advertising-driven orders
The exact ratio can vary between products and businesses.
What Is Glogsy’s 5-Year Vision?
Dhaval’s stated vision is to take Glogsy to ₹500 crore in revenue by 2031–32.
He also shared a personal dream of building a large hospital in his village and providing free services to people.
Final Lesson From Dhaval
The biggest lesson from the interview is to focus on profit, not only revenue.
A business can have high sales but still struggle if expenses, advertising, returns, inventory and marketplace charges are not properly calculated.
Dhaval’s journey started with ₹500, a local product opportunity and very limited e-commerce knowledge. Over time, he learned marketplace selling, expanded his product portfolio, started manufacturing and built the Glogsy brand.
For anyone researching how to start an Amazon business in India, the key areas discussed in his journey are product research, sourcing, pricing, advertising, keyword research, customer feedback, inventory management and profit calculation.